Digital Marketplace Expansion

The client was developing a digital marketplace based on a business-to-business-to-consumer model and required a scalable contractual framework to manage relationships between the platform, vendors, customers, and payment providers. The existing structure needed improvement to address vendor onboarding, commissions, customer attribution, payments, refunds, and platform responsibilities.

Halston & Co reviewed the platform's commercial journey, including vendor onboarding, customer bookings, payment flows, service delivery, cancellations, and complaints. The team developed a streamlined legal framework by consolidating vendor agreements, preparing customer-facing platform terms, and aligning the contracts with the platform's operating model and revised commercial strategy.

Delivered a scalable contractual structure that provided clearer responsibilities between the platform and service providers, supported smoother onboarding, reflected the revised commission model, and created a stronger foundation for future platform growth.